2025 March Madness Athlete Marketability Report

March 05, 2025

The 2025 March Madness Athlete Marketability Report is Here!

We are excited to announce the release of our most comprehensive athlete marketability report to date.

Inside the report you’ll find:

  • The most marketable athletes and teams in March Madness

  • Top Brands Investing in NIL – A look at last season's tournament and this year's trends: Who's spending the most?

  • University NIL Leaders – Which teams are securing the most deals? Which programs are best at boosting athlete brand partnerships?

  • Hidden Gems of March Madness – Under-the-radar athletes primed for a breakout this tournament.

Get the full picture of the evolving college basketball marketing landscape—brand spend trends, top NIL programs, and breakout athletes.

Don’t miss these game-changing insights—click below to request your copy and maximize your March Madness strategy!