Out2Win's 2024-25 NIL Industry Report

The 2024-25 NIL Industry Report is HERE!

Our biggest NIL report yet is here — packed with data, trends, and insights from the entire 2024-25 school year.

Inside the report you’ll find:

  • Top brands in NIL — Who’s spending the most, and in which sports?

  • University sponsorship leaderboards — Which schools and teams are landing the most athlete deals?

  • Athlete marketability insights — The fastest-growing followings, highest price-per-post athletes, and breakout stars to watch.

Whether you’re a brand, agency, or university, this report gives you a clear view of where the NIL market is heading — and who’s leading the way.