Vol. 10 | August 2nd, 2024

Author

Corey Bruno
August 02, 2024

Welcome back to the Out2Win Weekly Report!

For those that are new here, every Friday I’ll be in your inbox with everything you need to know in the world of athlete marketing.

What to expect in this week’s edition:

  • Olympic athletes are taking the social media world by storm

  • College Football campaigns are back

  • Headstrong figured out a cheat code to expand their athlete marketing strategy

Leading our Top 10 trending Olympians after Week 1 is Stephen Nedoroscik, an Out2Win Value Pick, who has turned into a social media superstar after his heroics for Team USA Gymnastics…

Social Media Growth 7/22 - 8/1

+224K IG Followers, 1400% Growth

+128K TikTok Followers, 120% Growth

Check out all our Value Picks on our 2024 Olympics Marketability Report to see who to keep an eye out for once their sport starts up!

Social Media Statistics Since 7/22

  1. Stephen Nedoroscik 🇺🇸 🤸‍♂️
     1400% IG Follower Growth

  2. Ilona Maher 🇺🇸 🏉
    +350M Social Media Views

  3. Tom Daley 🇬🇧 🏊‍♂️

    9.5M Avg. IG Reel Plays

  4. Frederick Richard 🇺🇸 🤸‍♂️

    +350K IG Followers

  5. Vivian Kong 🇭🇰 🤺
    +260K IG Followers

  6. Paul Juda 🇺🇸 🤸‍♂️

    366% Follower Growth

  7. Summer McIntosh 🇨🇦 🏊‍♀️

    +70K IG Followers

  8. Asher Hong 🇺🇸 🤸‍♂️

    160% IG Follower Growth

  9. Brody Malone 🇺🇸 🤸‍♂️
    130% IG Follower Growth

  10. Coco Yoshizawa 🇯🇵 🛹
    110% IG Follower Growth

🚧 Building on a Budget: The Travis Hunter Deal

Buffalo Wild Wings recently partnered with Travis Hunter, the top-ranked football player by Out2Win Score.

While Travis is an exceptional brand ambassador, not every brand can afford his NIL deal.

Using the Athlete Marketing Intelligence Platform, our team has pinpointed three emerging football stars who can drive deals like this within a budget.

Social Media Performance & Audience Data Snapshot

1.3M Followers

7.5% Engagement Rate

38% Paid Post Performance

Instagram Audience Demographics

90% Male

40% 18-24 Years Old

38% 25-34 Years Old

Here are 3 college football players who can maximize any brands athlete-marketing budget:

Elon University

160K IG Followers
428K Avg. Reel Plays
29% IG Engagement Rate
93% Male Audience

Sacramento State


130K IG Followers
137K Avg. Reel Plays
13% IG Engagement Rate
45% Follower Growth (2024)

USC

160K IG Followers
125% Paid Post Performance
14% IG Engagement Rate
93% Male Audience

HeadStrong: Creating Good Through Athlete Marketing

The HeadStrong Foundation, founded by Hofstra Lacrosse player Nick Colleluori, has been making a significant impact in the youth and college lacrosse community for nearly 20 years, improving the lives of those affected by cancer.

With its roots in lacrosse, this summer the foundation is now expanding its athlete marketing strategy:

  1. Expand Partnerships in New Sports 
    Partner with athletes in sports like football, field hockey, and track and field to create exciting new partnerships.

  2. Engage Genuine Audiences
    Select athletes who not only excel in their sport but also have a genuine, engaged audience interested in supporting charitable causes.

  3. Focus on Local Impact
    Identify athletes located around the East Coast, near their HQ in Woodlyn, Pennsylvania, or one of their Nick’s Houses, to facilitate in-person giving back initiatives.

How are they achieving this?

The Out2Win Athlete-Marketing Intelligence Platform

Here’s what HeadStrong has to say about using how the platform has been helping them so far:

“A significant portion of the peer-to-peer fundraising campaigns at the HEADstrong Foundation are driven by college athletes. As our organization continues to grow we are looking for unique ways to increase visibility and connect with new athletes across different sports. Having access to the Out2Win Athlete-Marketing Intelligence Platform allows us to maximize our outreach and efficiently connect with athletes in the target areas we are looking for.” - Richie Hurley, Community Engagement Manager

Social Media Growth as of 7/29

On July 28th, Team USA Men's Gymnastics achieved a historic milestone by winning their first medal since 2008, significantly boosting each athlete's social media marketability.

Who’s next?

With more sports kicking off soon, keep an eye on these standout Team USA athletes growth:

Taekwondo (8/7): CJ Nickolas


Stephen Nedoroscik, Fred Richard, Asher Hong, Paul Juda and Brody Malone all secured a spot in the top 10 of our Olympic Trending Athlete list after the first week of the games!

As predicted by Out2Win prior to the Olympics, Team USA Gymnastics has been a social media powerhouse in Paris!

  • Stephen Nedoroscik achieved the largest growth % of any Olympian thus far.

  • Nearly all members saw 100% follower growth.

Top Performing Content:

“NIL Elevator Pitch” of the Week 🏊‍♀️

This week, I had the privilege of interviewing Paige McCormick for Out2Win’s exciting content series, “NIL Elevator Pitch.”

In this series, I give college athletes a minute to pitch themselves to brands, showcasing why they deserve investment for an NIL deal. Don't miss Paige’s compelling pitch on why she should be Lululemon’s next ambassador!

About Paige

University of Louisville (Alum)

Swimming & Diving

Hometown: Hudson, Ohio

Marketability Stats

3.2K Instagram Followers
1.9K TikTok Followers
8.6% IG Engagement Rate
22% Audience Located in Ohio

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