Vol. 11 | August 9, 2024

Amidst the excitement of championships and intense competition, this year’s Olympians have seen explosive social media growth.

Paris 2024 marks a pivotal moment for brand marketers, underscoring the strategic value of building athlete influencer campaigns around future Olympics!

Social Media Statistics Since 8/1

1. Imane Khelif
   ^{867% IG Follower Growth}

2. Suni Lee
   ^{+900K IG Followers}

3. Leon Manchard

   ^{93% IG Follower Growth}

4. Simone Biles

   ^{+2M IG Followers}

5. Anthony Ammirati
   ^{3800% IG Follower Growth}

6. Noah Lyles

   ^{+440K Follower Growth}

7. Luana Alonso

   ^{100% Follower Growth}

8. Mondo Duplantis

   ^{+400K IG Followers}

9. Gabby Thomas
   ^{+300K IG Followers}

10. Julien Alfred
    ^{280% IG Follower Growth}

Dick’s Sporting Goods

^{Notable Social Media Statistics}

Finn Hogan
^{161K TikTok Followers | 49K Instagram Followers
44K Avg. IG Reel Plays
69% IG Follower Growth (2024)
56% 18-24 Year Old IG Audience}

Gianna Bullock
^{231K Instagram Followers | 137K TikTok Followers
93K Avg. IG Reel Plays
61% 18-24 Year Old TikTok Audience}

Amazon

^{Notable Social Media Statistics}

Jared McCain
<sup>3.6M TikTok Followers
3.8M Avg. TikTok Views
10.3% TikTok Engagement Rate
65% 18-24 Year Old TikTok Audience

1.3M Instagram Followers
1.7M Avg. IG Reel Plays
8.6% IG Engagement Rate
50% 18-24 Year Old IG Audience
40% Paid Post Performance</sup>

^{Nano-Influencer}

Chandler Rivers
^{Duke Football}

^{8.3K IG Followers
40K Avg. IG Reel Plays
66% 18-24 Year Old TikTok Audience}

^{Micro-Influencer}

Trey Tintinger
^{Oregon T&F}

^{34K IG Followers
55% IG Engagement Rate
51% 18-24 Year Old IG Audience}

^{Macro-Influencer}

Chloe Kitts
^{South Carolina Basketball}

^{207K IG Followers
30% IG Engagement Rate
60% 18-24 Year Old TikTok Audience}

Social Media Statistics & Performance Data Snapshot

Instagram

3.1M Followers

18.7% Engagement Rate

77% Follower Growth (Olympics)

TikTok

3.2M Followers

30.7M Likes During Olympics

82% Follower Growth (Olympics)

(Data powered by Out2Win’s Intelligence platform)

Partnership Breakdown

Eli Lilly’s strategic move partnering with Suni Lee this year paid off massively.

Not only did Suni win three medals, including gold, but she also became a superstar athlete-influencer with immense follower growth.

Her sponsored Instagram Ad with Lilly, where she shared her compelling health journey, amassed 5.1 million views.

Average T&F NIL Deal Value
_{(Jan 1st, 2024 - July 31, 2024)}

NCAA data shows Track and Field athletes offer a lower median deal value ($34) than College Football ($110) and Basketball ($250) athletes.

Athlete Influencer Roster

🦆 ^Headliners
Gianna Bullock | 370K Total Followers
^{93K Avg. IG Reel Plays}

Lexi Ellis | 365K Total Followers
^{12% TikTok Engagement Rate}

Katriina Wright | 189K Total Followers
^{66% IG Follower Growth (2024)}

Jadyn Mays | 115K Total Followers
^{13% IG Engagement Rate}

Shaniya Hall | 89K Total Followers
^{117K Avg. IG Reel Plays}

💎 ^{Diamonds In The Rough}

Trey Tintinger | 46K Total Followers
^{55% IG Engagement Rate}

Brazil Neal | 48K Total Followers
^{69K Avg. IG Reel Plays}

Alysah Hickey | 33K Total Followers
^{193K Avg. IG Reel Plays}

Rhienhardt Harrison | 16K Total Followers
^{32k Avg. IG Reel Plays}

Micah Williams | 48K Total Followers
^{7% TikTok Engagement Rate}