Out2Win Weekly Report
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Vol. 12 | August 15, 2024

Vol. 12 | August 15, 2024

Corey Bruno
August 15, 2024

Welcome back to Out2Win’s Weekly Report!

For those that are new here, every week I’ll be in your inbox with everything you need to know in the world of athlete marketing.

What to expect in this week’s edition:

Top cheer and dance influencers for this college football season
Athlete-Influencer matchup: Arch Manning vs. Xavier Mason
Top performers from the O2W Olympic Marketability Report
“Diamond-in-the rough” athletes to replicate Target and Bose's latest partnerships

Top Cheer & Dance Athlete-Influencers 📣

Standout cheerleaders and dancers offer great value this college football season with their on-field presence and authentic social media content.

Targeting female demographics and capitalizing on the excitement of college football, these influencers are poised to be the next big asset in the CFB market.

Our platform has pinpointed the top cheer and dance influencers ready to elevate your brand across colleges nationwide.

Cheer
Alycea Adams | UNC
^{Key Stat:}^{130% IG Follower Growth (2024)}
Hailey White | Georgia
^{Key Stat:}^{222K Avg. IG Reel Plays}
Gillian Rupert | Weber State
^{Key Stat:}^{110K Avg. IG Reel Plays}
Darah Haidet | Dallas Cowboys
^{Key Stat:}^{43% IG Follower Growth (2024)}
Caylee Odle | Weber State
^{Key Stat:}^{118K Avg. IG Reel Plays}

Dance

Ellie Wagner | Ohio State
^{Key Stat:}^{19.5% IG Engagement Rate}
Brenley Herrera | Texas Tech
^{Key Stat:}^{32% Paid Post Performance}
Olivia Taylor | Ohio State
^{Key Stat:}^{61% Paid Post Performance}
Nikki Romano | Penn State
^{Key Stat:}^{10K Avg. Reel Plays}
Emma Hellencamp | Ohio State
^{Key Stat:}^{24K Avg. IG Reel Plays}

An FCS player More Valuable than Arch Manning? 🏈

Here’s the full breakdown to show why Xavier Mason might offer a higher ROI for most brands compared to Arch Manning:

Arch Manning

Total Followers: 241K

Instagram Follower Growth (2024): +4%

Content: High engagement on limited posts (595K Avg. Reel Plays), but only 3 reels this year, all sponsored.

Audience: Older demographic with only 23% of his followers 18-24 years old on Instagram.

Xavier Mason

Total Followers: 383K

Instagram Follower Growth (2024): +38%

Content: Consistent, genuine, and organic across multiple platforms, with a solid 34K avg. IG Reel Plays.

Audience: Rapidly growing, younger demographic with 44% 18-24 years on Instagram.

Key Insight: Mason’s growing, younger audience and consistent content creation make him a more valuable and cost-effective choice for brand partnerships.

NCAA QB Social Media Deal Insights
Jan. 1st, 2024 - July 31st, 2024

NCAA WR Social Media Deal Insights
Jan. 1st, 2024 - July 31st, 2024

Budget Building | Back To School Campaigns 📚

Bose

Azzi Fudd

^{Other Notable Social Media Statistics}
^99%^{TikTok Follower Growth (2024)}
^717K^{Avg. TikTok Views}

^{Key Demographic Reach}
^53%^{Female Instagram Audience}
^45%^{African-American Instagram Audience}

Target

Elenas Arenas

^{Other Notable Social Media Statistics}
^452K^{Total Followers}
^14K^{Avg. TikTok Views}

^{Key Demographic Reach}
^87%^{Female Instagram Audience}
^49%^{18-24 Year Old Instagram Audience}

Leveraging Out2Win’s Intelligence Platform, our team has identified three alternative athlete-influencers whose content can effectively market any back-to-school campaign!

Emma Koabel
^{Duke Basketball}

^{Key Social Media Statistics}
^91K^{Avg. IG Reel Plays}
^24%^{IG Engagement Rate}
^{Audience Demographics}
^54%^{18-24 Years Old}
^77%^{Male Audience}

Nya Reed
^{UCLA Gymnastics}

^{Key Social Media Statistics}
^20K^{Avg. IG Reel Plays}
^42%^{IG Engagement Rate}
^{Audience Demographics}
^54%^{Female Audience}
^7%^{Located in Gainesville FL}

TK Pitts
^{SMU Basketball}

^{Key Social Media Statistics}
^58K^{Avg. IG Reel Plays}
^112%^{Paid Post Performance}
^{Audience Demographics}
^51%^{18-24 Years Old}
^87%^{Female Audience}

O2W Olympic Marketability Report Recap 🥇

Key Takeaways:

Early Investment Pays Off: Top performers like Stephen Nedoroscik (+2380%) and Ilona Maher (+500%) highlight the power of investing in athlete influencers before they break out.
Explosive Growth Potential: Several O2W Value Picks showcased remarkable audience engagement, underscoring the importance for brands to prepare and strategize ahead of the next Olympics.
Rising College Athletes: College athletes like Suni Lee (+1.7M followers), Frederick Flips (+130%), and Khoi Young (+115%) have emerged as leaders, especially as part of the viral Team USA gymnastics roster.
Who We Missed: This year, Olympic athletes exceeded all expectations, achieving unprecedented growth. Notable names like Noah Lyles, Gabby Thomas, and Asher Hong amongst others became major standouts on social media.

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