Vol. 13 | August 22, 2024

Welcome Back to Out2Win’s Weekly Report!

For those that are new here, every week I’ll be in your inbox with everything you need to know in the world of athlete marketing.

What to expect in this week’s edition:

• Our Top 10 Pro Football Athlete-Influencers

• JBL’s latest headline partnership featuring Flau’Jae Johnson

• Evan Stewart’s standout partnership, along with three more top-tier college football athlete-influencers

• Athlete-Influencer showdown: Sephora vs. Madison Reed

  🏈 Top 10: Pro-Football Athlete Influencers

To explore our FULL LIST of EVERY College Football Athlete-Influencer in 2024 →  Click Here

🎧 JBL Unveils an All-Star Lineup of Athlete Influencers

Headliner: Flau’Jae Johnson, LSU Women’s Basketball

Flau’jae isn’t just a basketball star; she’s also a talented rapper with a strong following in the music world. This dual influence makes her the perfect Athlete-Influencer ambassador for JBL, aligning her dynamic presence with the brand’s identity on social media.

Execution: Flau’Jae has been creating content for JBL since March, and thanks to the success of the partnership, they’ve renewed her contract for their latest campaign as a JBL Campus Ambassador.

Engaged Audience: 377K Avg. Reel Plays, 200K Avg. TikTok Views, 10% TikTok Engagement Rate

Expanding Reach: Gained 200K+ Instagram Followers and 100K+ TikTok Followers in 2024

Target Audience Demographic: 50% Aged 18-24 (Instagram + TikTok)

Other Notable Athlete Influencers Joining JBL’s Roster:

⚒ Budget Building | NXTRND X Evan Stewart

NXTRND has established itself as a leader in college football partnerships, and their recent collaboration with Evan Stewart is a prime example. Here’s why he’s a game-changer for their brand…

Early Investment: As a top 10 wide receiver in the nation, Evan Stewart is on a fast track to the NFL. By partnering with him now, NXTRND is building a strong relationship with a future pro star, amplifying their brand’s reach and influence alongside his.

Brand Affinity: With 50% of his Instagram followers aged 18-24, he connects directly with a key demographic of young, passionate football fans.

Social Media Statistics: 12.3% Instagram Engagement Rate, 435K Avg. Reel Plays, 215K Avg. TikTok Views, 38% Paid Post Performance.

Leveraging Out2Win’s Intelligence Platform, our team has identified three valuable Athlete-Influencer’s whose content can effectively headline your 2024 College Football brand marketing campaign.

Which Athlete-Influencers are Promoting Beauty Better?
🏀 UConn vs. South Carolina Women’s Basketball

With women's sports gaining unprecedented visibility, now is the perfect time for brands in the personal care and beauty industry to tap into this market.

UCONN Women's Basketball's partnership with Madison Reed and South Carolina Women's Basketball's deal with Sephora exemplify the growing influence and marketability of female athlete-influencers in this space.

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