Vol. 14 | August 29, 2024

Welcome Back to Out2Win’s Weekly Report!

🎉 We're thrilled to have all of you with us as we celebrate our company's 3rd anniversary this week! Your support means everything to us.

What to expect in this week’s edition:

• Beats by Dre’s 2025 College Football Roster Breakdown

• KFC’s College Football Deal Performance Recap

• Re-building Reese’s Angel Reese partnership with 3 budget-friendly basketball players

• Athlete-Influencer Showdown: Texas vs. Nebraska Women’s Volleyball

  🎧 Beats by Dre’s Star-Studded Athlete-Influencer Lineup

Full Roster

Headliner: Sheduer Sanders | Colorado
^{Key Stat: 955K Avg. Reel Plays}

Executional Breakdown

Beats by Dre unveiled a powerhouse roster of Athlete-Influencers on Instagram for this college football season, potentially boasting the most influential lineup in all of college football partnerships. Each athlete in the campaign posted a Reel on Instagram featuring their Beats headphones.

In addition, Beats has also partnered with each athlete's program, with teams taking to Twitter to announce the exciting news.

This dynamic partnership is poised to make Beats one of the most prominent brands in college football this season.

To explore our FULL LIST of EVERY College Football Athlete-Influencer in 2024 →  Click Here

🍗 Performance Recap: KFC’s X Sanders Family

Partnered Athletes: Shilo and Shedeur Sanders, Colorado Buffaloes

Execution 

In this Instagram ad, the whole Sanders family gets involved—Shilo, Deion Jr., Shedeur, and Deion. Shilo declares himself Deion’s favorite son, while Deion lists his top three sons and his top three deals, all in support of their new $5 KFC Taste of KFC promotion.

Sponsored Post Engagement

1M Reel Plays, 34K Likes, 350 Comments

Social Media Statistics

2.8M Combined IG Followers
Shedeur: 955K Avg. Reel Plays, 3.8% Engagement Rate
Shilo: 347K Avg. Reel Plays, 5.4% Engagement Rate

Audience Insights

Shedeur: 66% African-American, 42% 25-34 Years Old
Shilo: 68% African-American, 43% 25-34 Years Old

Former Deals with Sanders Family

Deion Sanders, the proclaimed CFO (Chief Flavor Officer) for KFC, recently had an ad that gained around 250K Instagram Reel plays despite his 4.9M followers. This showcases the value of collaborative content and investing in younger talent on social media, as Shilo and Sheduer Sanders, with 2/3 as many followers, outperformed him by 4X in Reel plays.

⚒ Budget Building | Angel Reese X Reese’s

Reese’s has forged a major partnership with Chicago Sky’s Angel Reese, and here’s why she’s a game-changer for their brand…

Social Media Statistics 

Audience Insights

Angel Reese reaches a 75% African American audience on Instagram, with 41% of her followers aged 25-34.

Brand Synergy

Angel Reese x Reese's = Instant brand recall. This collaboration creates a seamless connection for fans, making Reese's the perfect partner for Angel Reese. By aligning with a rising star who shares their name, Reese’s ensures a powerful and memorable partnership.

Growing Popularity in Women’s Basketball

The WNBA saw notable growth in viewership among younger fans, including a 124% increase in viewers under 35 years old and a 139% rise in young girls tuning in. Additionally, this WNBA season saw 20 games surpass the million-viewer mark, and League Pass subscriptions skyrocketed by 355%, reflecting the growing engagement of the fan base.

Leveraging Out2Win’s Intelligence Platform, our team has identified three valuable Athlete-Influencer’s in women’s basketball whose content can effectively headline your brand marketing campaign on a budget.

For an in-depth view at these player’s social media data →  Click Here

Which school has the leading volleyball influencers?
🏐 Texas or Nebraska?

Why These Programs Matter

The 2023 NCAA Division I Volleyball Championship saw a 112% increase in total audience compared to the 796,000 viewers who watched the Texas-Louisville final in 2022 on ESPN2.

Additionally, the key 18-49 demographic experienced a 93% year-over-year surge, with 551,000 viewers tuning in.

With the growing popularity of women’s volleyball, now is the ideal time for brands to invest and launch their campaigns before the season begins.

Whether Nebraska or Texas is your pick, both programs offer players with immense value across different marketing budgets, allowing plenty of opportunities to form impactful partnerships.

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