Vol. 15 | September 5, 2024

Welcome Back to Out2Win’s Weekly Report!

For those that are new here, every week I’ll be in your inbox with everything you need to know in the world of athlete marketing.

What to expect in this week’s edition:

• Celsius' Major College Football Influencer Campaign

• Beauty Brands Pioneering the Athlete-Influencer Space

• Quinn Ewers Partnerships and Our Top 3 Value Quarterbacks This Season

• Top 10 College Soccer Influencer Picks for Brands This Year

  🔋 Celsius Inks 6 Stars for College Football Season

“The Essential Six” Roster

Led by Travis Hunter, these six athletes boast an impressive average of 245K Reel plays and an outstanding 13.5% engagement rate, making them a dynamic addition to Celsius’ sports marketing portfolio!

Executional Breakdown

Celsius launched an Instagram Reel to introduce their massive partnership with six new brand ambassadors for this college football season.

Each athlete also shared their own reel showcasing the partnership with the brand, amplifying Celsius’ visibility across the entire college football landscape.

The “Essential Six” partnership will continue all season long, so stay tuned for more exciting content to come!

For more insights, check out O2W’s College Football Athlete Marketability Report HERE

 💄 The Rise of Beauty Brands with Athlete-Influencer’s

This past summer, beauty brands have ramped up their investments in sports like never before, leveraging athlete-influencers on social media to boost their reach and impact!

Here are some of our favorite collaborations across the industry:

Paige Bueckers X Madison Reed: 2.5M+ Total Views

Chloe Kitts X Sephora: 1.7M+ Total Views

Cameron Brink X L’Oreal: 5.8M+ Total Views

Cameron Brink X Estee Lauder: 1.1M+ Total Views

Jared McCain X Sally Hansen: 2M+ Total Views

Bree Hall X Sol De Jeneiro: 1M+ Total Views

The Strategy Behind Beauty Brands Investment

Athlete-influencers not only boast a 15:1 engagement ratio compared to traditional influencers, but these partnerships also enable brands to...

• Reach diverse, highly engaged sports audiences

• Challenge gender norms in beauty marketing

• Highlight product durability through athletic performance

• Build brand trust through the authenticity of athletes

• Capitalize on the rapid growth of women’s sports

⚒ Budget Building | Quinn Ewers Partnerships

Quinn Ewers has been at the forefront of many athlete-influencer deals leading into College Football season, but are there better options to deliver brands higher ROI with their campaign?

Campaign Performances

Panini | January 11th: 1.1M Reel Plays, 6% Engagement Rate
Thermasol | March 20th: 152K Reel Plays, 2% Engagement Rate
EA Sports | May 16th: 1.1M Reel Plays, 4% Engagement Rate
Hulu | August 1st: 1.1M Reel Plays, <1% Engagement Rate
Dr. Pepper | August 30th: 70K Reel Plays, 5.7% Engagement Rate
New Era | September 4th: 40K+ Reel Plays, 8% Engagement Rate

Our Top Value QB’s For The 2024-2025 Season

While Quinn attracts high viewership, his engagement rate is inconsistent, which might not deliver the best return on investment for brands in the athlete-influencer space.

Leveraging Out2Win’s Intelligence Platform, our team has identified three standout quarterbacks in the athlete-influencer space whose content could more effectively lead your brand’s marketing campaign.

To uncover our FULL LIST of EVERY College Football Athlete-Influencer in 2024 →  Click Here

⚽ College Soccer Is Back, and Influencers Are on the Rise

O2W’s Top 10 College-Soccer Influencers

Why Brands Are Investing

Huge brands such as Sketchers, Adidas, Raising Cane’s, and Bombas are investing in our top college-soccer influencers. Why?

• Soccer influencers build strong connections with their audiences and create impactful content, often at a cheaper cost than football or basketball players.

• Strong brand affinity with footwear, athletic apparel, and hydration beverages.

• Soccer offers unparalleled access to the most culturally diverse audience in the U.S.

• Soccer players statistically resonate with the youngest demographic in the U.S., providing brands with enhanced visibility among youth.

With soccer season in full swing, now is the perfect time for brands to invest and launch their campaigns before the action heats up.

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