Welcome to Out2Win’s Weekly Report!

In This Week’s Edition:

• Arch Manning vs. Quinn Ewers - Marketability Matchup: Analyzing the NIL portfolios of Quinn Ewers and Arch Manning in this battle of marketability.

• Out2Win’s Most Marketable Volleyball Player: A deep dive into the NIL marketability of this season's top-rated volleyball player.

• 2024 Athlete-Influencer Financial Partnerships: Highlighting this year’s top collaborations and offering three athlete recommendations for brands.

• Dillon Gabriel’s NIL Partnerships: Spotlighting Oregon’s star quarterback and his innovative brand collaborations.

🤘 Arch Manning vs. Quinn Ewers: NIL Face-Off

Inside the Quinn Ewers, Arch Manning Situation

In Week 2, Heisman front runner Quinn Ewers suffered an oblique injury, paving the way for backup Arch Manning to shine. Since taking over, Arch has excelled on the field, positioning himself as Quinn’s heir to the Texas QB role while significantly boosting his social media marketability. This matchup shows whose NIL reigns supreme!

Social Media Matchup

VERDICT: Among the key marketability stats, Manning sweeps Ewers 4-0. Although Quinn reaches a larger audience in the 18-24 year old age range, Archie has significant reach in the older demographics, thanks to the Manning legacy. For this category, we give the edge to Archie.

NIL Partnership Performance

VERDICT: Ewers leads the pack in NIL partnerships by far this year, boasting major brands in his portfolio, including Dr Pepper, New Era, and 7-Eleven. However, when both athletes were sponsored by EA Sports, Arch outperformed Quinn, even though Quinn was the cover athlete. Ultimately, we give the edge to Quinn for his execution and NIL dominance.

Conclusion: While Quinn continues to secure lucrative deals and remains the more popular NIL partner for now, Arch's family legacy, social media engagement, and talent indicate that his NIL potential far exceeds that of Ewers.

To Compare the Social Media Marketability of Every College Athlete:

🌟 Madisen Skinner: The #1 Volleyball Player by O2W Score

Women's college volleyball has been surging in popularity, with the 2023 season achieving record-breaking attendance and viewership. To start the 2024 season, women’s college volleyball has already set the regular season viewership record.

Madisen Skinner currently ranks #1 among all volleyball players according to the Out2Win Score and showcases the immense popularity the sport is bringing to its athletes. With a plethora of successful athlete-influencers in volleyball, now is the ideal moment for brands to seize this growing momentum in the NIL landscape.

NIL Portfolio

Top Brand Partnerships:

1. VKTRY: Madison seamlessly integrates VKTRY insoles during her summer training, and in another video, takes fans through a lifting session with the product.

2. H-E-B: The local Texas grocery store leverages Skinner to hyper-target her Texas audience, creatively collaborating through a popular TikTok trend.

3. Red Bull: Red Bull collaborated with Madisen on a video announcing her as an official athlete partner, featuring a unique unboxing experience and official photoshoot.

4. JBL: In this exceptional execution, Madisen takes us through her day with JBL earbuds, authentically sharing her favorite songs and podcasts to listen to as an athlete while showcasing all the product features.

5. OLAY: Madisen highlights Olay’s cleansing products and their benefits for her as a volleyball athlete in a video showcasing this innovative skincare partnership.

EXCLUSIVE: Out2Win’s NCAA Women’s Volleyball Report

To help brands leverage the growing visibility of these women’s volleyball athletes, we’re thrilled to announce the release of our NCAA Women’s Volleyball Report for this season.

The report features:

• Key visibility trends & NIL deal analysis

• 10 most marketable volleyball players ranked by Out2Win Score

• Full marketability profiles and more exclusive insights!

To Access the Free Report:

💰 Athlete-Influencer Financial Partnership Analysis

In the athlete-influencer landscape, financial partnerships are now more prominent than ever. By partnering with athletes who resonate with the 18-24 year old demographic on social media, these collaborations allow brands to effectively reach key audiences.

Financial brand partnerships provide an effective platform for promoting financial literacy through authentic content and innovative campaigns with collegiate and young pro athletes often navigating newfound wealth. The following partnerships demonstrate how major financial brands are strategically engaging in the athlete-influencer space to drive meaningful impact and engagement.

Strategic Partnership Approaches

Viral Collaboration: Flau’Jae and Hailey Van Lith X Apple Pay 
Partnership Execution: One of the standout partnerships this year showcases how effortlessly users can send Apple Cash through text messages, featuring a dynamic conversation between two LSU basketball stars.

Timely Execution: Jack Goehlke X TurboTax
Partnership Execution: Leveraging Jack Goehlke's success during March Madness, TurboTax quickly partnered with him within 24 hours of his standout performance in a quick video spotlight. Just two weeks later, they launched a collaboration featuring him as an accountant for tax season.

Superstar Activation: Caitlin Clark X Gainbridge
Partnership Execution: Gainbridge positions Caitlin as a champion for their brand both on the court and in the financial realm. The partnership showcases her season highlights and reinforces the brand's commitment to investing in women's sports.

Financial Literacy Spotlight: Travis Hunter X NerdWallet
Partnership Execution: In this highly successful partnership with NerdWallet, Travis Hunter conducts a self-evaluation of his finances and decides to allocate 20% of his earnings from this deal to build the brand’s trust with his audience.

Team Partnership: Alex Sarr X Robinhood
Partnership Execution: Robinhood became the official jersey patch sponsorship for the Washington Wizards and released a video featuring Alex Sarr immediately after he was selected as the #1 overall pick, engaging Wizards fans to follow the brand.

Our Value Picks For Future Campaigns

Leveraging Out2Win’s Intelligence Platform, our team has identified three standout athlete-influencers whose unique stories, audience engagement, and content styles could drive the next wave of NIL campaigns for innovative finance companies.

To Analyze 200,000+ Athletes by their Content Style and More:

🦆 Dillon Gabriel: Partnership Analysis

Oregon’s Star QB and Athlete-Influencer

Dillon Gabriel is now on his third team after transferring from Oklahoma last season, and on track for a stellar year with an impressive 81.5% pass completion and a 9:1 TD-to-INT ratio. Off the field, Gabriel is one of the most active quarterbacks in the NIL space and regularly shines on social media by giving back to his hometown.

NIL Portfolio

Trending Brand Partnerships

Beats by Dre | August 21st: 1.2M+ Reel Plays
Executional Breakdown: Beats partnered with Oregon football, featuring Dillon Gabriel as the face of the program. In this campaign, they showcased him with an exclusive pair of Oregon football headphones designed specifically for the team.

Shop GLD | July 12th: 154K+ Reel Plays
Executional Breakdown: In this innovative partnership, Shop GLD tapped Dillon Gabriel to lead a campaign where he “iced out” the entire team with custom chains, including exclusive Oregon-branded gold pieces.

EvoShield | September 16th: 73K+ Reel Plays
Executional Breakdown: EvoShield features Dillon Gabriel to highlight the importance of their gear for quarterbacks, showcasing him using their products during training sessions to demonstrate their impact on performance and protection.

Vicis | July 9th: 55K+ Reel Plays
Executional Breakdown: Vicis spotlights Dillon Gabriel as the face of their cutting-edge football equipment and technology in a dynamic reel, showcasing his endorsement of their innovative gear.

Celsius | September 5th: 38K+ Reel Plays
Executional Breakdown: Celsius signed Dillon Gabriel, along with five other superstars, as part of their "ESSENTIAL Six" partnership. Gabriel will serve as the face of West Coast football players for the brand, highlighting his influence in the sport.

For all CFB marketability insights, check out
O2W’s College Football Athlete Marketability Report:

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