Welcome to Out2Win’s Weekly Report!

In This Week’s Edition:

• Most Creative Partnerships This College Football Season: A breakdown of our top 5 most innovative NIL deals through Week 5, plus three athlete recommendations for brands to consider.

• VKTRY’s College Volleyball Partnership Success: An in-depth look at a top athlete-influencer collaboration, featuring standout women’s college volleyball athletes.

• Ashton Jeanty’s Social Media Rise: A spotlight on the Heisman frontrunner's growing social media marketability during his ascent to stardom.

• Colorado Football Spotlight: Highlighting the top-ranked team based on Out2Win Score, along with their star players and emerging talent.

🎨 Analyzing the Creative College Football Partnerships

In the ever-evolving athlete-influencer landscape, NIL deals are continuously adapting to effectively engage the Gen Z audience through captivating social media reels and creative content.

For brands, staying ahead of these trends is crucial. Failing to adapt their strategies can lead to outdated partnerships, diminishing engagement and missing valuable ROI opportunities. These five partnerships exemplify creative approaches to capturing College Football audiences effectively.

Creative Partnership Approaches

Storytelling: Tame The Beast X Jalen Milroe
Partnership Execution: Tame The Beast sponsors an official docu-series chronicling Jalen Milroe’s journey from high school to Alabama. The series explores the challenges he faced, the support from his family, and provides an in-depth look at his rise to success.

Viral Challenges: NICK’s Ice Cream X Luther Burden III
Partnership Execution: NICK’s collaborates with Missouri’s star receiver Luther Burden during his standout season for a viral rock-paper-scissors challenge with his girlfriend. The winner enjoys a pint of ice cream, showcasing Burden’s personality and promoting the brand in a fun, relatable way.

Video Game Activation: G Fuel X Cash Peterman
Partnership Execution: G Fuel partners with Arizona kicker Cash Peterman to leverage the excitement around EA’s NCAA 25. They create a unique 40-yard dash challenge where Cash races against his video game character, engaging fans by offering G Fuel drinks to those who guess his closest run time.

Game Day Celebrations: Raising Cane’s X Omarion Hampton
Partnership Execution: After UNC's victory over Minnesota, Raising Cane’s teams up with Omarion Hampton to highlight the ultimate post-win celebration. The campaign features Hampton FaceTiming a teammate to share his excitement and visiting a local Cane’s to enjoy their signature chicken tender combo.

Lifestyle Integration: NINJA X Caden Davis
Partnership Execution: Ninja partners with Caden Davis to showcase their portable air fryer, demonstrating how the Ohio State football player cooks easily and efficiently. Davis highlights the convenience of staying fueled on the go while preparing a meal, illustrating the product’s versatility for athletes.

Our Value Picks For Future Campaigns

Leveraging Out2Win’s Intelligence Platform, our team has identified three standout athlete-influencers whose creative content styles and social media personalities could drive the next wave of creative NIL campaigns.

To Analyze 200,000+ More Athletes Key Marketability Stats:

🏐 College Volleyball's Most Influential NIL Partnership

Madisen Skinner (#1) and Ally Batenhorst (#8) are elite athlete-influencers who have exceptional content creation skills, strong brand partnerships, and impressive social media marketability. These factors have positioned them both among the top 10 in the NCAA in our 2024 Women’s College Volleyball Report.

Here's a closer look at how their partnership with VKTRY serves as a model for brands looking to maximize their athlete-influencer collaborations.

Social Media Statistics

Partnership Breakdown

Madisen Skinner: VKTRY’s first video featuring Madisen Skinner debuted on June 5, showcasing her using the product during her off-season running workouts. As the season approached, she continued to highlight the product, sharing summer training reps on July 8 and demonstrating stretching techniques on August 5.

Madisen has seamlessly integrated the product into her training routine, showcasing its versatility in authentic and engaging ways—perfectly aligning with its intended use.

Ally Batenhorst: VKTRY took a unique approach in partnering with Batenhorst by leveraging her TikTok presence and comedic sketches, in contrast to Skinner's focus on Instagram. In her most popular video, she humorously misses easy dives until she puts on the product, showcasing its effectiveness in a fun way.

Additionally, she features the product in other videos shot in the practice facility. Batenhorst’s transfer from Nebraska to USC this season has allowed her to expand her fanbase and enhance the product's visibility within a Southern California audience.

These two athletes have played a pivotal role in shaping one of the most impactful NIL deals in volleyball with VKTRY, leveraging their authentic content to elevate the brands vis.

🏆 Ashton Jeanty | Heisman Hopeful’s Social Media Surge

In his junior year at Boise State, Ashton Jeanty has emerged as one of the nation’s top running backs, leading the Heisman race with 1,031 rushing yards and 16 touchdowns in just 5 games.

Off the field, Jeanty’s social media presence has surged, making him a standout athlete-influencer. This week alone, he experienced over 200% growth in Instagram followers and achieved record-breaking Reel plays.

His on-field success, combined with features in major media outlets, has significantly boosted his NIL value. Here’s a closer look at his NIL profile and rise to social media stardom.

NIL Portfolio

Social Media Statistics

• 132K Instagram Followers | 145K TikTok Followers

• 27% IG Engagement Rate | 34% TikTok Engagement Rate

• >1500% Instagram Follower Growth (2024)

Collaborations: Since the start of the season, a major driver of Jeanty’s growth has been his collaborations with high-profile accounts.

• Heisman Trophy Podcast

• The Checkdown

• NBC Sports

• FOX Sports

• Overtime SZN

Genuine Content: Jeanty not only excels on the field but also shines as an influencer on TikTok, consistently delivering engaging content that other athletes can aspire to emulate.

• Running Back Choreography | 2.7M Views

• Locker Room Dances | 813K Views

• Game Day Vlog | 393K Views

NIL: Despite his impressive performance, Jeanty has only recently begun to secure NIL deals, announcing his first partnership with Hal Davis Jewelers on September 30th and unveiling his official clothing line on October 4th to capitalize on his success.

To See An In-Depth Look at More Heisman Candidates Marketability Profiles

🦬 Colorado’s Rise to Became a Social Media Powerhouse

In just a year, Colorado football’s social media following has doubled, thanks to the game-changing hire of Deion Sanders and a highly authentic content strategy from their social media team.

This approach significantly boosted player visibility, with the top five players on the team boasting an impressive average Out2Win Score of 93.

Here's the breakdown of the cutting-edge tactics driving this success, key players’ rising marketability, and how the team's influence continues to reach new heights.

Inside The #1 College Football Team Ranked by Out2Win Score

Trending Players

Team Growth Initiatives

Charitable NIL Efforts: A standout feature of the Coach Prime era is his genuine commitment to supporting his players. From funding savings accounts for players' children and offering scholarships to walk-ons, to gifting custom cleats to the long snapper on his birthday, these gestures foster fan loyalty and create a strong connection to the program.

Athlete Podcasts: Shedeur Sanders launched his podcast "2Legendary" in July, gaining over 100K followers across Instagram, TikTok, and YouTube. The podcast boosts his personal brand and offers fans a closer connection, featuring interviews with teammates, discussions on college football and personal stories.

Behind-The-Scenes Content: The social media team has rolled out exclusive content for the Buffs on Instagram to captivate fans and spotlight players. This includes personal Q&A sessions with the team, high-quality game recaps, never-before-seen angles of key plays, and celebrity collaborations, among others.

These factors have not only expanded Colorado’s fanbase, driving over 500K new followers to their Instagram account in the past year, but has their players ranking #1 among all college football teams by Out2Win Score.

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