- Out2Win Weekly Report
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- Vol. 27 | December 5th, 2024
Vol. 27 | December 5th, 2024
Good Morning!
I hope everyone had a fantastic Thanksgiving! This week, we’re spotlighting the groundbreaking partnership between GHOST and the Cavinder Twins, unveiling our list of the top 10 most marketable female college basketball players, and analyzing Quinn Ewers’ game-changing beef jerky line—the first deal of its kind. Let’s dive in!
— Jack Adler and Nick Zoarski
Fueling Success: Cavinder Twins Team Up with GHOST
The Cavinder Twins, Haley and Hanna, continue to expand their impressive NIL portfolio with a groundbreaking partnership with GHOST, a leading lifestyle sports nutrition brand. They add GHOST to their line up of Under Armour, Slate Milk, Hustle Beauty, Boost Mobile, Champs Sports, Raising Cane’s, Intuit TurboTax, WWE, PSD Underwear, Six Star Pro Nutrition, Caktus AI, and more.
 | The partnership kicked off with a high-energy Instagram Reel shared across GHOST's account and the personal accounts of Haley and Hanna Cavinder. The Reel, which amassed over 500K plays, highlights the twins sharing what defines their legendary status and expressing their genuine love for GHOST—long before this collaboration began. The Cavinder twins aren’t just going to be promoting GHOST products—they’re taking center stage in a series of activations throughout the basketball season. Think interactive content, exclusive product drops, and immersive experiences that bring GHOST’s high-energy vibe to life in a way only the Cavinders can.
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The Impact
This partnership between the Cavinder Twins and GHOST is a masterclass in authenticity and alignment. The twins were already fans of GHOST products, making this collaboration feel natural and credible to their audience. By pairing their genuine love for the brand with their massive influence, this deal amplifies GHOST's presence and sets a new standard for NIL partnerships rooted in real connection.
Marketability Profiles:
 90 Out2Win Score 5.4M Total Followers Instagram Engagement Metrics
|  90 Out2Win Score 5.4M Total Followers Instagram Engagement Metrics
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All marketability data from Out2Win’s Intelligence Platform
The Game-Changers: Top 10 Most Marketable Female Hoopers
This year’s list highlights the incredible blend of on-court talent and off-the-court influence. These athletes represent more than their stats; they are dynamic brands in their own right, capturing the attention of fans and marketers alike. From players with massive social followings to those leading the charge in engagement rates, this list reflects the shifting dynamics of athlete marketing, where performance and personality go hand-in-hand.
What’s particularly striking is the diversity in this group—each athlete brings something unique to the table, whether it's a compelling personal story, undeniable charisma, or standout content creation skills. These players are ambassadors of the evolving intersection between sports and culture.
Here’s a look at some of our top picks and the reasons they stood out:
Deja Kelly, Oregon Ducks
 | Deja Kelly stands out as a top pick for her ability to seamlessly build a multifaceted brand beyond the court. With her engaging TikTok and Instagram content, she captivates fans with authenticity and creativity, making her a natural fit for brands aiming to connect with Gen Z. Additionally, Deja is carving out a path as a broadcaster, showcasing her versatility and potential to thrive in media—a testament to her vision for a dynamic, long-term career in sports and entertainment. |
Flau’jae Johnson, LSU Tigers
 | Flau'jae Johnson is a standout choice for her rare combination of athletic excellence and musical talent. Not only does she dominate on the court, but she’s also making waves as a rapper, with millions of streams on Spotify and collaborations with icons like Lil Wayne. Her ability to excel in two competitive arenas highlights her unmatched versatility and broad appeal, making her a marketing powerhouse and a cultural trendsetter. |
Hailey Van Lith, TCU Horned Frogs
 | Hailey Van Lith earned her spot on our list for her remarkable reach and global appeal. As an Olympian and a player who has competed for three college teams, her influence spans nationwide and extends worldwide. Beyond her athletic prowess, Hailey has built a strong personal brand by engaging with audiences through podcasts and other media, showcasing her authenticity and ability to connect with fans across diverse platforms. |
Not working with a headliner-sized budget?
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QB1 Jerky: How Quinn Ewers is Redefining NIL Deals
Background
Quinn Ewers, the Texas Longhorns quarterback, partnered with Victory Snacks to launch his own beef jerky line named "QB1." This collaboration marks a first-of-its-kind NIL deal, demonstrating how college athletes are pushing boundaries in personal branding. Ewers, a standout on the field, brings his star power to this venture, aligning his name with a product that resonates with his audience and represents his Texas roots.
Execution
Victory Snacks and Ewers created a custom product line that emphasizes his "QB1" persona, leveraging his high-profile status to drive both brand recognition and sales. The branding is simple yet effective, tying the product directly to Ewers’ identity as a leader and playmaker. The jerky launch was promoted through a mix of digital content and personal endorsements, with Ewers taking an active role in marketing through his social media platforms.
Impact
This deal showcases the evolving NIL landscape, where athletes are no longer just endorsing products—they're creating their own. By launching QB1, Ewers is expanding his personal brand and setting a new precedent for athletes looking to develop unique product partnerships. For Victory Snacks, the collaboration introduces the brand to a wider audience, combining Ewers’ on-field performance with off-field marketability to create a win-win partnership. This deal is a prime example of how creative, athlete-driven initiatives can redefine traditional sponsorships.
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