Vol. 3 | June 14th, 2023

2025 WNBA Rookie Class Creator Rankings 🏀

*Rankings are based on a hybrid of on-court performance & social media marketability

🔥 Female basketball players have became elite Athlete-Creators over the past year, and they've driven massive growth to college basketball and the WNBA because of it.

The WNBA has seen…

  • Social channels up 380% compared to last year

  • 139% growth in young female viewership

🌟 We've compiled these rankings to get brands a head start at identifying the top female college hoopers who not only projected to be drafted into the WNBA next year, but also are stars on social media.

Begin relationships with these up-and-coming athletes NOW to capitalize on their growth before they reach the league!

The Next Great Tennis Athlete-Creator 🎾

Kinaa Graham is only a freshman at LSU, and coming off a phenomenal first season for the Tigers. She had already made waves in the tennis world before college, ranking #3 among all female high school players in the USA.

Her success extends well beyond the court on social media.

Trust us, she’s the real deal…

Social Media Analysis

(Statistics via the Athlete-Intelligence Platform)

  • 51% Engagement Rate

  • 23% Follower Growth (2024)

  • 95K Average Views

  • 330% Follower Growth (2024)

  • 100% Paid Post Performance

  • 24% Audience from Austin, TX

Kinaa’s is truly a diamond-in-the-rough within the world of tennis creators.

Her exceptional engagement and growth as a content creator give brands a chance at a long-term authentic and impactful partnership.

Q&A with Kinaa Graham

We recently had the pleasure of speaking with Kinaa herself, and we're thrilled to share some of her valuable insights into content creation.

Q: What does being athlete-creator mean to you?

For me, creating content is a really fun way to express myself off the court and share things I love to do with others.

Q: How do you typically fit brands into your content?

It’s super fun to be able to work with brands, I like to align the brands I work with with things I love in everyday life!

The Top 8 Athlete-Creators in The Elite Eight ⚾

  1.  Boston Flannery - UNC

    102K Total Followers

    52K Avg. Reel Plays

  2.  Mason McDougall - Florida State

    63K TikTok Followers

    12% Instagram Engagement Rate

  3.  Jac Caglianone - University of Florida 

    66K Instagram Followers

    82K Avg. Reel Plays

  4.  DeAmez Ross - Florida State 

    43K Total Followers

    22% TikTok Engagement Rate

  5.  Ty Evans - University of Florida 

    11K Instagram Followers

    33K TikTok Followers

  6.  Brayden Montgomery - Texas A&M

    22K Total Followers

    30% Instagram Engagement Rate 

  7. Casey Cook - UNC 

    19K Total Followers

    17% Avg. Engagement Rate

  8. Justin Best - Florida State

    19K Total Followers

    14K Avg. Reel Plays

Boston Flannery - our top choice for the #1 Athlete-Creator still standing

Only 8 teams remain in the College World Series.

Based off social media marketability, we’ve ranked the top 8 college baseball Athlete-Creators to invest in who are still in contention!

With the World Series almost over, it's now or never to partner with these athletes to get the opportunity to connect with their fanbase while the iron is piping hot.

The Future of Sports Marketing? Female Athletes

🔥 Did you know that female athletes like Livvy Dunne, Flau'jae Johnson, and Angel Reese collectively reach over 23 million people across social media?

🏀 Female athletes like Cameron Brink are not only stars on the court, but also creators with a unique voice and perspective, because of that, Brink recently received a groundbreaking partnership with New Balance.

📈 It's clear that the rise of female Athlete-Creators coincides with explosive viewership growth in women's sports.

We spoke with Laura Miranda, an expert in the women's sports business field, to explore more into why female athletes are truly the future of sports marketing.

Check out all the insights in our latest blog post:

Carson takes us through a GRWM style video, demonstrating how VKTRY insoles work before she heads to the park to play basketball, this video gainied an astounding 130k views in just one day.

Jared showcases his signature painted nails and prompts people at a local mall by asking, "What do you think about men painting their nails?" in a video that gained roughly 250K views over the week.

Skylar takes fans on an exclusive behind-the-scenes tour in this College World Series vlog, featuring Tommy John pajamas and showcasing her lively personality throughout the entire clip.