Vol. 4 | June 21, 2024

2024 NBA Draft Marketability Rankings 📈

Dive into our latest blog for a comprehensive analysis of the top 10 most marketable players in the 2024 NBA Draft.

We've meticulously examined their social media statistics, content styles, and online persona within the emergence of the Athlete-Creator era.

Discover how these upcoming pros are leveraging content creation off the court to expand their reach and engage audiences like never before.

Read our full analysis below! ⬇️

Athlete-Creator Of The Draft ⭐

Social Media Statistics

4M Total Followers

12.8% Overall Engagement Rate

31% Paid Post Performance

85% IG Follower Growth (2024)

45% Tiktok Follower Growth (2024)

Statistics via the athlete-intelligence platform

Analysis

Jared McCain is the quintessential superstar athlete-creator of this year's NBA Draft.

  • Constantly producing content while maximizing athletic opportunity

  • Authentic and unafraid to share his passions 

  • One-of-a-kind personality

  • Consistent growth across all social platforms

During March Madness, McCain saw 30% follower Growth.

Back in the national spotlight as a projected early-middle 1st round pick, imagine how much he'll maximize this moment.

Statistics via the athlete-intelligence platform

Athlete-Creator Sleeper Of The Draft 💤

Social Media Statistics

43k Total Followers

83% Instagram Growth (2024)

30% Paid Post Performance

20% Instagram Engagement Rate

27% Audience located in Austin, TX

Statistics via the athlete-intelligence platform

Analysis

Jamal Shead has the fewest followers among our top 10, likely due to UH's smaller market compared to other players.

However, Jamal maximizes his content's impact with his

Jamal will continue to elevate him and his brands marketability to the next level when he joins his new team next week, even as a 2nd round pick.

Statistics via the athlete-intelligence platform

Content of the Week: NBA Edition 🏀

Top 3: Sponsored

Top 3: Creative

Check out this exciting news: This past week, Out2Win’s CEO Jack Adler had the honor of being featured in a segment on ABC News. We are incredibly grateful for this opportunity to be recognized on such a prestigious platform and showcase the great things we've been working on in the world of athletics. This is a testament to the hard work and dedication of Jack and our entire O2W family.

Thank you all for your continued support!

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