Vol. 5 | June 29, 2024

Author

Corey Bruno
June 28, 2024

Coach Creator Spotlight 🏆

Coaches are content creators and brand ambassadors too!

University of Oregon head coach, Dan Lanning, often shares videos of his cooking adventures, Dawn Staley can be seeing playing cornhole and Deion Sanders was recently sponsored by Boost Mobile to create the “Coach Prime Moto Watch”.

Marketability Rankings

Introducing the top 10 most marketable US coaches on social media.

Why partner with a coach?

⭐ While a player’s audience is typically concentrated in the younger demographic, partnering with a coach offers brands the opportunity to connect with an older demographic on social media.

⭐ Coaches offer brands the chance to engage with highly involved local sports communities, reaching entire fan demographics.

⭐ Players come and go, coaches remain long-term. Partnering with them allows you to build longer lasting relationships.

Creator to Head Coach

Our #3 Coach-Creator, JJ Redick, has recently been named the Head Coach of the Los Angeles Lakers!

Social Media Statistics :

⭐357K Instagram Followers

⭐357K TikTok Followers

⭐1.1M Youtube Subscribers

Multi-Platform Content:

  • Launched the “Mind the Game” podcast with Lebron James

  • Hosted “Old Man and The Three” podcast

  • Joined ESPN’s commentary team

The WNBA Effect 💥

Since being drafted to the WNBA…

𝐀𝐧𝐠𝐞𝐥 𝐑𝐞𝐞𝐬𝐞:

Instagram: +16% Growth | +450K Total Followers

TikTok: +21% Growth | +750K Total Followers

𝐂𝐚𝐦𝐞𝐫𝐨𝐧 𝐁𝐫𝐢𝐧𝐤:

Instagram: +136% Growth | +550K Total Followers

TikTok: +48% Growth | +210K Total Followers

Analysis

Since the WNBA Draft, Angel Reese and Cameron Brink have experienced significant growth across their Instagram and TikTok platforms. They've not only expanded their presence as emerging WNBA talents but have also become influential figures reshaping the league's digital landscape. With a wave of athlete-creators recently drafted into the NBA, it's intriguing to anticipate which male basketball players will experience growth similar to what these female athletes have achieved in the past few months.

Welcome to the NBA, Athlete-Creators! ⭐

Jared McCain (Left), Matas Buzelis (Middle), Rob Dillingham (Right)

The NBA leveraged social media more than ever this year. In our latest blog post, we analyze the entire digital media strategy of this year's NBA Draft.

Top Pre-Draft Content

Top 10 Athlete-Creators New Homes

#1 Jared McCain: Philadelphia 76ers

#2 Bronny James: Los Angeles Lakers

#3 Rob Dillingham: Minnesota T-Wolves

#4 Matas Buzelis: Chicago Bulls

#5 Kyle Filipkowski: Utah Jazz

#6 AJ Johnson: Milwaukee Bucks

#7 Ron Holland: Detroit Pistons

#8 Jamal Shead: Toronto Raptors

#9 Reed Sheppard: Houston Rockets

#10 Justin Edwards: Undrafted

Content of the Week

Top 3: Sponsored

Raising Canes X Ron Holland & Rob Dillingham

Top 3: Creative

Over the past weekend, we attended the NIL Summit in Atlanta, GA, connecting with top athletes and leading brands in the NIL space.

This event provided an exceptional opportunity for Out2Win to study trends in the industry, establish new relationships and further strengthen our existing ones with the remarkable individuals in our network.

It was another fantastic NIL Summit, and we eagerly anticipate next year's event.

Pictured: Owen Lyons (Left), Olivia Fabry (Blue), Jess Gardner (White), Jack Adler (Right)

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