Vol. 6 | July 3rd, 2024

In our recent blog, we’ve provided an exclusive, in-depth breakdown of each Team USA Gymnast’s social media marketability strength and the innovative tactics utilized to help this team shine off the mats.

With a few weeks until the Olympics officially kicks off, there’s still time to coordinate last minute partnerships.

Quick Stats

• Simone Biles is the 2nd most-followed female U.S. Olympian behind Serena Williams.

• Team USA Gymnasts command a combined reach of over 10 million followers on Instagram and over 4.5 million on TikTok.

USA Gymnastics Content Of The Week

Team USA Grip Strength Challenge 
27 Million Views

Gymnasts Try Gymnast Games 
14 Million Views

Simone Biles Newest Routine
6.5 Million Views

Ian Gunther “Test Dummy” 
3 Million Views

Fredrick Richard Parents Reaction 
2 Million Views

Jordan Chiles

• 3rd Olympics

• 2020 Tokyo Silver Medalist

• UCLA Alumni

• Instagram: 550K Followers

• TikTok: 270k followers

• Top Partners: Nike, GkElite, Oikos

• Content Style: Fun, lighthearted, and collaborative

Frederick Richard

• 1st Olympics

• University of Michigan Sophomore

• Instagram: 290K followers

• TikTok: 670K followers

• YouTube: 185K subscribers

• Top Partners: Crocs, CeraVe, Peloton

• Content Style: Authentic, creative, and engaging

In celebration of the oldest tournament in tennis, Wimbledon, starting this week, we’ve analyzed the top 10 influencers in the sport, including college athletes and content creating pros!

1. Stefan Bojic

   Serbia

2. Ashley Neaves

   United Kingdom

3. Miray Konar

   Elon University

4. Olivia Rothfeld

   Towson University

5. Olivia Elliot

   Troy University

6. Elise Robbins

   Texas A&M

7. Filipe Costa

   University of Georgia

8. Cenan Liu

   George Mason University

9. Jayci Goldsmith

   Texas A&M

10. Kinaa Graham

    LSU

About Mackenzie

University of Pittsburgh

Rising Senior

Women’s Soccer

Hometown: Oakdale, PA

Marketability Stats

7.7K Instagram Followers

19.2K TikTok Followers

9.5% Instagram Engagement Rate

17% Audience Located In Pittsburgh

On July 1st, 2021, Name, Image, and Likeness (NIL) legislation was passed. This opened up an opportunity for not just college athletes, and not just businesses, but for college students (like myself at the time) to get their foot in the door of the sports industry

That’s how I saw it at least.

Fast forward 3 years, it's unbelievable how much we've learned and adapted at Out2Win Sports.

There have been many turns and pivots along the way, but one thing has stayed a constant: 𝒐𝒖𝒓 𝒓𝒆𝒍𝒆𝒏𝒕𝒍𝒆𝒔𝒔𝒏𝒆𝒔𝒔 𝒕𝒐 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒆

Starting as a full-service sports marketing agency, eventually pivoting into building our software, we've taken each of our learnings and experiences and combined them into what we have today with the Athlete Marketing Intelligence Platform.

I'm thankful for the opportunity that NIL provided for a kid like me to get my foot in the door. To many more, NIL 🤝

Year 4 NIL Stats

• Olivia Dunne, the highest-paid college athlete in NIL, earned over $500,000 from a single sponsored post in 2023.

• 35% of brands only invest in college athletes - with no major pro athlete deals.

• 66% of all NIL transactions were Social Media and Royalty Payouts.

• Female athletes secured the majority of NIL deals in 2023, claiming 52% of the top 100 agreements.

• 35% of women’s NIL deals are in basketball, followed by gymnastics at 18% and volleyball at 15%.

^{𝘚𝘵𝘢𝘵𝘴 𝘧𝘳𝘰𝘮: 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘉𝘳𝘦𝘸, 𝘛𝘦𝘢𝘮𝘸𝘰𝘳𝘬𝘴}