Vol. 7 | July 12th, 2024

1. Parker Valby  

   ^{Track & Field, University of Florida}

2. Masai Russell
   ^{Gymnastics, Stanford University}

3. Khoi Young 
   ^{Gymnastics, Stanford University}

4. Hailey Van Lith

   ^{Basketball, Texas Christian University}

5. Harper Murray

   ^{Volleyball, University of Nebraska}

6. Chandler Hayden

   ^{Track & Field, University of Alabama}

7. Frederick Richard

   ^{Gymnastics, University of Michigan}

8. Keoni Thiim 

   ^{Volleyball, Brigham Young University}

9. Leanna Wong

   ^{Gymnastics, University of Florida}

10. Miray Konar

    ^{Tennis, Elon University}

Erik Shoji, the 2X Olympian from Honolulu, Hawaii, is a hidden gem in the world of Olympic content creation.

This Men's Volleyball star may not compete in the most high-profile sport, but his digital presence is nothing short of exceptional.

A true triple threat, Shoji captivates audiences across TikTok, Instagram, and YouTube, offering an unparalleled glimpse into the life of a professional volleyball player, always showcasing his genuine personality:

Youtube: Day In The Life of a USA Volleyball National Team Player

Instagram: Mic’d up with Team USA

Tiktok: Q&A With Fans

As one of the biggest content creators in this year's Olympic Games, Erik Shoji proves that sometimes, the most inspiring influencers come from unexpected places.

But What Audience Does Erik Reach?

60% Male

10% Located in Brazil

42% Between the ages of 25-34

Social Media Analytics

TikTok

1.1M Followers

13% Engagement Rate

75M Total Likes

Instagram

287K Followers

5% Engagement Rate

304K Avg. Reel Plays

About Cash

University of Arizona

Football: Punter

Redshirt Junior

Hometown: Chandler, AZ

Marketability Stats

351K Instagram Followers

61K TikTok Followers

84.1K Avg. Reel Plays

60% Female Followers

The Secret Behind The Strategy

VKTRY secured a landmark partnership this summer, becoming the official insole provider for Team USA Volleyball. This helped pave the way to partnerships with two athlete influencer partners on the team.

Learn how VKTRY leveraged audience data to identify two exceptional athlete-influencers who best reach their target market:

Data Driven Partners:

TJ Defalco:

• 27% paid post performance

• Audience: 60%+ aged 13-24, 78% female

Eric Shoji:

• 1.1M Instagram, 287K TikTok, 173K YouTube followers

• Global reach: 26% US, 10% Brazil, 10% Italy, 5% Philippines, 5% Poland

For an in-depth look at this groundbreaking partnership and the innovative strategy VKTRY is leveraging, check out our latest blog post ⬇