Vol. 9 | July 26, 2025

Social Media Performance & Audience Data Snapshot

Instagram

1.2M Followers

9% Engagement Rate

33% Follower Growth (2024)

79% Male Audience

Tikok

415K Followers

1.9M Avg. Views

51% Follower Growth (2024)

60% of Audience Aged 18-24

(Data via the athlete marketing intelligence platform)

Top Sponsored Content

1. Apple Cash ft. Flaujae
2. AT&T BTS All-Star Weekend
3. Dick’s Sporting Goods Fit Check

Hailey Van Lith has emerged as a social media powerhouse in college basketball. Her authentic content and on-court skills have attracted major partnerships.

Now, she's taking her talents to the global stage, representing Team USA in the Olympics 3x3 Women's Basketball.

Brands, take note: Van Lith's Olympic presence is set to amplify her reach and influence, potentially making her the next big influencer in women's basketball.

One of the fastest-growing sports drinks in the United States is Electrolit.

How are they achieving this?

Athlete Influencer Marketing.

This July, they’ve expanded this strategy with exciting new partnerships, diving into fresh markets and maximizing existing relationships.

July 2024 Marketing Analysis

Strategy 

• Collaborated with diverse athletes across many sports to target wide demographic range.

• Leveraged long standing relationships to highlight athlete clients who advanced to the next level, such as Jamal Shead (NCAA to NBA) and Michelle Alozie (NWSL to Paris Olympics).

Execution:

• Featured Miami Heat’s Jaime and UCLA’s Gabriella Jaquez together to attract Mexican-American and basketball audiences primarily in Miami and Los Angeles.

• Created a new content series with Pato O’Ward to capitalize on the growing popularity of F1.

• Partnered with “Lil Takeout” to reach a new audience in skateboarding.

• Developed content with partners Jamal Shead and Michelle Alozie, highlighting their recent career milestones.

• Dove into the Pickleball market with athlete influencer Caleb Cousins and Miami Pickleball Club.

Content Results:

⚽Michelle Alozie

🏀Jamal Shead 

🏀Gabriella & Jaime Jaquez Jr.

🏎️Pato O’Ward

🛹Lil Takeout

🏓Caleb Cousins

EA’s NCAA 25, released on July 16th, has given college football players a powerful new tool to expand their social media reach.

The game offers athletes two key advantages:

1. Increased visibility to fans seeing their presence in the game.

2. New content creation opportunities using their in-game characters.

For brands, this opens up fresh avenues to partner with college athletes who can creatively leverage their NCAA 25 presence, potentially reaching millions of engaged fans across both sports and gaming demographics.

Case in point: Cash Peterman, a kicker with a 59 overall rating, has turned the game into his own marketing opportunity.

In just one week post-release, Cash’s game related posts have gained him:

• 13K New Followers 📈

• 180K+ Likes and 3.1M Reel Plays on his 59 Overall Reveal 🤯

• 11M+ Total Reel Plays (1.3M Avg.)

Cash's success demonstrates how college football players are now leveraging their virtual presence to boost social media reach and brand partnership value.

Cash’s Top NCAA Content

2.5M Reel Plays, 163K Likes | All Football Players Right Now

2.2M Reel Plays, 77K Likes | 12 Overall QB

1.8M Reel Plays, 75K Likes | Why Does a Kicker Have Double Arm Sleeves?

About Olivia

Towson University

Women’s Tennis

Rising 5th Year

Hometown: Boca Raton, FL

Marketability Stats

154K Instagram Followers
86K TikTok Followers
16% Paid Post Performance
18% Spanish-Speaking Audience