Social Scoreboard 🏅

May 2024 Trending Athletes 📈

Campaign of the Month ⚡

One of the largest players in the sports marketing world, Gatorade recently released a marketing campaign alongside athlete-creator’s Clifford Taylor IV and Jennifer Munoz. 

𝗝𝗲𝗻𝗻𝗶𝗳𝗲𝗿 𝗠𝘂𝗻𝗼𝘇 - Munoz and Gatorade were able to successfully promote their latest rapid hydration drink in a video where she involved her unique story being an athlete.

𝗖𝗹𝗶𝗳𝗳𝗼𝗿𝗱 𝗧𝗮𝘆𝗹𝗼𝗿 𝗜𝗩 - Showcasing the new Gatorade Gx bottle, Taylor takes us behind the scenes of one of his workouts using the product in a video that shows the perfect blend of authenticity and advertising.

Why did Verizon Partner with an Undrafted Player for 2024’s NFL Draft? 🤔

Last month, Verizon teamed up with athlete-creator and former college football player AJ Greene during the NFL draft, opting for a non-traditional route.

His multi-million audience reach is unparalleled, providing Verizon's marketing team with an invaluable asset that virtually no traditional athlete can match.

Read about the factors beyond on-field performance that Verizon considered when selecting their athlete below.

Athlete-Creator Analysis 🔎

Mystery 1v1 of The Week 🥎

In the heart of the Women’s College World Series, this week’s matchup features two of the top softball creators.

Find out who these mystery players are in next week’s report.

Sponsored Content of the Week

Travis Hunter x EA Sports

Our pick for the Content of the Week comes from Travis Hunter's sponsored EA Sports post that pulled in a massive 1.1M views in just over a week.