Vol.8 | July 19th, 2024

1. Chari Hawkins👟

2. Ilona Maher🏉

3. Erik Shoji🏐

4. Masai Russell👟

5. CJ Nickolas 🥋

6. Anna Hall👟

7. Kelsey Robinson Cook 🏐

8. TJ DeFalco🏐

9. Lilly King🏊‍♀️

10. Stephen Nedoroscik🤸‍♂️

Social Media Performance & Audience Data Snapshot

Instagram

352K followers

7% Engagement Rate

96% Male Audience

49% of Audience Aged Between 13-24

TikTok

1.2M followers

6% Engagement Rate

60%of Audience Males Aged 18-24

YouTube

681K subscribers

10% Engagement Rate

346M total views

55% of Audience Males Aged 13-24

92% of Audience Located in the USA

Eric Sim, known as "The King of Juco," has transformed from a 27th round MLB draft pick in 2010 to a social media powerhouse in the baseball world across 3 different social media platforms.

Not only does Sim have a knack for creating viral, humor-infused content, but he also organically showcases brand partners in his popular videos and reels which has solidified his position as a key athlete influencer.

His ability to captivate and engage the next generation of baseball fans effectively makes him an invaluable partner for brands seeking to connect authentically with this coveted demographic.

Top Creative Content

1. Lefty Hitting ft. Fernando Tatis
2. Becoming Shohei Ohtani in 7 Days
3. Top 10 Painful Baseball Moments

Top Sponsored Content

1. Whataburger X Bruce Bolt
2. Perfect Game USA
3. Accelerator

In this week's blog, we dive deep into Raising Cane's groundbreaking sports marketing strategy that dominated the 2024 MLB Draft.

Our comprehensive analysis reveals how this innovative approach is utilizing athlete partnerships to the fullest!

Behind the Strategy:

Raising Cane’s partnered with top draft picks as #CainiacAmbassdors to dominate social media during the MLB Draft. Their roster included nearly half of the first-round talents, creating personalized content with them as they begin their MLB journey.

Triple Threat Execution

1. Created early, authentic relationships with potential future MLB stars and their fans

2. Partnered with athletes who dominate engagement metrics

Ex. Seaver King (39.95% Instagram Engagement Rate)

3. Aligned with players that connect with college campuses who have a Canes’

Ex. Jac Caglianone (University of Florida) and Charlie Condon (University of Georgia)

Content Examples:
Chase Burns (#2 Overall Pick)
Jac Caglianone (#6 Overall Pick)
Cam Smith (#14 Overall Pick)
Seaver King (#10 Overall Pick)
Jurrangelo Cijntje (#15 Overall Pick)

Social Media Performance & Audience Data Snapshot

Instagram

623K Followers
247K Avg. Reel Plays
15% Paid Post Performance

63% of Audience aged 18-34 Females

TikTok

1.1M Followers
8% Engagement Rate

68% of Audience aged 18-34 Females

Top Content

Creative

1. Team USA Peanut Butter Thief
2. Body Positivity
3. Rugby vs. Kids

Sponsored
1. Secret Deodorant
2. L’Oreal Paris
3. Tinder

Ilona Maher stands out as not just #2 on Out2Win's Olympic Report Top Picks, but as rugby's undisputed social media powerhouse.

Maher's influencer success stems from her blend of athletic skill, authenticity, and content creation talent. She excels at connecting with her female audience by creating relatable content that effectively ties back to the brands she collaborates with.

With her dual impact in sports and social media, Maher offers brands a unique opportunity to shine during the Olympics.

The Ou2Win team traveled to SEIcon in Las Vegas this week for an incredible time, despite the sweltering 100-degree heat.

We were thrilled to connect with industry leaders and fellow innovators in the Sport and Entertainment world, fostering new relationships and exchanging cutting-edge ideas.

We're deeply appreciative of the SEICon team for featuring me as a speaker on their NIL panel and providing us the platform to exhibit our product.

Their inaugural Sports, Entertainment, and Innovation Conference in Vegas was an exceptional experience!